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Advertisement for Lifebuoy soap (colour litho)
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Advertisement for Lifebuoy soap (colour litho)
6029828 Advertisement for Lifebuoy soap (colour litho) by English School, (20th century); Private Collection; (add.info.: Advertisement for Lifebuoy soap.); Look and Learn / Elgar Collection
Media ID 22582100
© Look and Learn / Elgar Collection / Bridgeman Images
Brand Brands Cleanliness Graphic Design Household Hygiene Lifebuoy Old Salt Soap Sou Wester Souwester Ephemera
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This vibrant and captivating print showcases an intriguing advertisement for Lifebuoy soap, a household brand that has stood the test of time. Created by an English School artist in the 20th century, this colour lithograph is now part of a private collection. The image transports us back to a bygone era, where graphic design played a pivotal role in capturing consumers' attention. The ad features a striking portrait of a weathered sailor with an impressive beard and wearing his iconic sou'wester hat. This "old salt" exudes authenticity and embodies the essence of maritime life. Lifebuoy soap's connection to cleanliness and hygiene is cleverly conveyed through this advertisement. The sailor's face appears fresh and invigorated, emphasizing the product's ability to cleanse even the toughest grime acquired at sea. As we delve into British history, it becomes evident that Lifebuoy soap was deeply ingrained in British culture during this period. It symbolized not only personal care but also national pride as it proudly represented Great Britain across Europe. This print serves as more than just ephemera; it encapsulates the power of advertising to shape consumer behavior while reflecting on our collective past. With its rich colors and nostalgic charm, it stands as both artistry and historical documentation—a testament to how brands like Lifebuoy have become woven into our cultural fabric throughout generations.
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