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Process required to write a direct advertising campaign (litho)
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Process required to write a direct advertising campaign (litho)
7201280 Process required to write a direct advertising campaign (litho) by American School, (20th century); Private Collection; (add.info.: Process required to write a direct advertising campaign. Illustration from Effective Direct Advertising, by Robert E Ramsay (D Appleton and Company, New York and London, 1923).); © Look and Learn
Media ID 24722176
© Look and Learn / Bridgeman Images
Brand Brands Business Business Enterprises Corporations Diagram Free Trade Goods Transport Graph Ladder Managing Offensive Adverisements Adverting Advertise Advertising Company Advertisment Advertizing Copywriting
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EDITORS COMMENTS
This black and white lithograph captures the intricate process required to write a direct advertising campaign in the early 20th century. Created by American School, this print is part of a private collection and showcases an illustration from Robert E Ramsay's book, "Effective Direct Advertising" published in 1923. The image depicts a ladder-like diagram that represents the steps involved in crafting a successful advertising campaign. It serves as a visual guide for businesses and trade enterprises seeking to promote their goods or services effectively. The emphasis on free trade and business growth in America during this era is evident, highlighting the importance of advertising as a tool for brand promotion. With its detailed graph and meticulous illustrations, this lithograph offers viewers a glimpse into the history of advertising practices. It reminds us of how far we have come since then while also acknowledging the foundations laid by early pioneers in marketing. Bridgeman Images has preserved this piece of historic artwork, allowing us to appreciate both its artistic value and its significance within the realm of business communication. As we delve into this image, we are transported back to an era where creativity met strategy, paving the way for modern-day advertising techniques that continue to shape our consumer-driven world.
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