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Fruhlarhrsmesse
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Fruhlarhrsmesse
Advertising placards at a Fruhlarhrsmesse or Spring Fair in Leipzig, Germany, 1914. Photo by the GebrAOEder Haeckel. (Photo by Paul Thompson/FPG/Getty Images)
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Paul Thompson/FPG
Media ID 12149639
© 2012 Getty Images
1910 1919 Advertisement Carrying Cutlery Eating Utensil Fork Knife Large Leipzig Marching Marketing Only Men Placard Small Group Of People Table Knife
EDITORS COMMENTS
This print takes us back to the vibrant streets of Leipzig, Germany in 1914 during the Fruhlarhrsmesse or Spring Fair. The image, captured by the talented GebrAOEder Haeckel and preserved by Paul Thompson/FPG/Getty Images, showcases a small group of men marching through the city with advertising placards. As we delve into this snapshot from history, we are transported to a time when marketing was done in a more personal and engaging manner. These men proudly carry their cutlery-themed signs while promoting table manners and the use of eating utensils. It is fascinating to witness how even something as mundane as forks and knives were used as tools for advertisement. The bustling street comes alive with activity as people gather around to observe this unique form of promotion. Only men can be seen in this particular scene, highlighting societal norms prevalent at that time. The large placards catch everyone's attention against the backdrop of historic architecture. This archival gem not only provides insight into early 20th-century consumer culture but also serves as a testament to Leipzig's rich artistic heritage. It reminds us that art, entertainment, and commerce have always been intertwined throughout history. With its horizontal composition capturing every detail meticulously, this print invites us to step back in time and appreciate an era where creativity met marketing on the lively streets of Leipzig.
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