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Counting the Cost. American temperance trade card, c1915
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Counting the Cost. American temperance trade card, c1915
CARTOON: TEMPERANCE, c1915.
Counting the Cost. American temperance trade card, c1915
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 8856457
1915 Advertising Alcoholism Bartender Beer Derby Entertainment Merchant Political Acts Temperance Movement Trade Card Trap Vintage Reaching
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Counting the Cost - A Glimpse into America's Temperance Movement
EDITORS COMMENTS
. This vintage trade card, titled "Counting the Cost" offers a fascinating snapshot of American society in 1915. The cartoon-style illustration captures the essence of the temperance movement that was gaining momentum during this time. In this vivid scene, we see a bustling bar filled with men engaged in various forms of entertainment and indulgence. The artist skillfully portrays a bartender reaching out to serve beer while two men are trapped within an oversized beer mug, symbolizing alcoholism's grip on individuals. The image serves as both an advertisement for temperance and a political statement against excessive drinking. It highlights the consequences of alcohol abuse by depicting men counting their losses – not only financially but also in terms of personal well-being and societal harmony. As part of the broader social reform movement, temperance aimed to reduce or eliminate alcohol consumption through education, legislation, and advocacy. This trade card likely served as a visual tool to raise awareness about the detrimental effects of excessive drinking on individuals and communities alike. Today, this print from Granger Art on Demand provides us with valuable insight into early 20th-century America's struggle with alcoholism and its efforts towards social change. It reminds us that even seemingly lighthearted cartoons can carry powerful messages about important issues that shaped our history.
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