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Australian sales girls in front of a fleet of 1965 Hillman Imps, Selby, North Yorkshire, 1965
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Australian sales girls in front of a fleet of 1965 Hillman Imps, Selby, North Yorkshire, 1965
Australian sales girls in front of a fleet of 1965 Hillman Imps, Selby, North Yorkshire, 1965. In a bid to promote the consumption of canned fruit, the Shepperton Preserve Company of Australia used a fleet of Hillman Imp cars with promotional signage together with their own Australian sales girls to promote the brand in the UK. The girls can be seen in front of the cars, which were photographed at their Selby Depot in May of 1965
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Media ID 15066500
© Worldwide Photography / Heritage-Images
Australia Australian Business Depot Food Industry Hillman Marketing Michael Michael Walters North Yorkshire Paul Walters Worldwide Photography Ltd Promotion Sales Selby Walters Group Portrait Hillman Imp Motor Car
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EDITORS COMMENTS
In this photograph taken in 1965, a group of Australian sales girls stand proudly in front of a fleet of 1965 Hillman Imps at the Selby Depot in North Yorkshire. The scene captures an intriguing moment in advertising history, as the Shepperton Preserve Company from Australia sought to promote their canned fruit brand across the UK. The cars themselves are adorned with eye-catching promotional signage, showcasing the company's commitment to capturing attention on British roads. The Australian sales girls, dressed impeccably in uniforms that exude professionalism and charm, add an air of allure to the image. Their presence not only highlights their role as ambassadors for the brand but also reflects the growing influence of women in business during this era. This snapshot offers a glimpse into a bygone era when marketing strategies were less digital and more tangible. It speaks volumes about cross-cultural collaborations and global trade connections that were being forged even then. Photographed by Michael Walters, renowned for his ability to capture moments frozen in time, this image is both nostalgic and evocative. It serves as a reminder of how advertising has evolved over time while showcasing the enduring power of human connection through visual storytelling. As we admire this remarkable piece of history captured on film, we can't help but wonder about these pioneering women who ventured far from home to spread awareness about canned fruit halfway across the world.
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