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Lyons Maid promotional (milk) dance, Mexborough, South Yorkshire, 1960. Artist: Michael Walters
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Lyons Maid promotional (milk) dance, Mexborough, South Yorkshire, 1960. Artist: Michael Walters
Lyons Maid promotional (milk) dance, Mexborough, South Yorkshire, 1960. In the days before television occupied the corner of every living room, companies had to undertake promotional tours to bring their message to the people. In 1960, during one of these promotions, Lyons Maid held a dance in the South Yorkshire town of Mexborough to promote the consumption of milk. This included a live dance band whose music stands bore promotions for Cadburys Chocolate
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Media ID 15066654
© Worldwide Photography / Heritage-Images
Band Brand Brass Cadburys Doncaster Mexborough Michael Michael Walters Milk Paul Walters Worldwide Photography Ltd Promotion Saxaphone Player Saxophone Saxophone Player Saxophonist South Yorkshire Walters Playing An Instrument Vocalist
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EDITORS COMMENTS
This print captures a moment in time when companies had to go the extra mile to reach their audience. In 1960, Lyons Maid embarked on a promotional tour in Mexborough, South Yorkshire, aiming to spread the message of milk consumption. To create an unforgettable experience for the locals, they organized a lively dance event that featured a live band. The image showcases one of the talented musicians from this band, playing his saxophone with passion and skill. Dressed impeccably in his suit, he stands out among the crowd as he entertains them with soulful melodies. The music stands beside him cleverly promote Cadburys Chocolate, adding another layer of advertising to this unique event. In an era before television dominated our living rooms, such promotional tours were essential for companies like Lyons Maid to connect directly with people across the country. This photograph by Michael Walters beautifully encapsulates not only the spirit of entertainment but also highlights how businesses used creative strategies to engage their target market. As we gaze upon this snapshot from history, we are reminded of simpler times when community events brought joy and excitement into everyday life. It serves as a testament to both British ingenuity and the power of music as an instrument for promotion.
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