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Salon de l Automobile, du cycle et des sports, 25 janvier - 10 fevrier 1901, 1901
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Salon de l Automobile, du cycle et des sports, 25 janvier - 10 fevrier 1901, 1901
Salon de l Automobile, du cycle et des sports, 25 janvier - 10 fevrier 1901, 1901. Private Collection
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Media ID 24036215
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Bayard Car Race Cl And Xe9 Clement Bayard Communication Design Georges Antoine 1859 1938 Marketing Oldtimer Promotion Race Race Track Racing Racing Car Racing Driver Rally Rochegrosse Vehicle Vehicles Colour Lithograph Graphic Design Motor Car Poster And Graphic Design Vintage Car
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This vintage print captures the essence of the Salon de l'Automobile, du Cycle et des Sports held from January 25th to February 10th in 1901. The artwork, an exquisite example of art nouveau style, showcases the excitement and innovation surrounding automobiles during this era. The poster features a vibrant color lithograph that beautifully portrays a racing scene on a dynamic race track. A sleek and powerful Clement Bayard racing car takes center stage, symbolizing the cutting-edge technology of its time. The skilled driver fearlessly maneuvers through the competition as spectators cheer from grandstands adorned with elegant banners. Created by Georges Antoine Rochegrosse, this masterpiece seamlessly combines elements of advertising and graphic design to promote not only the event but also the thrill and allure of motor racing itself. It serves as a testament to how marketing and communication design were already shaping consumer culture at the turn of the century. Now preserved in a private collection, this rare piece offers us a glimpse into France's rich automotive history. As we admire this remarkable work, we can't help but be transported back in time to an era when cars were still considered marvels of engineering and speed was synonymous with progress.
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