Abdulla Cigarette advert featuring Maisie the Munition Worke
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Abdulla Cigarette advert featuring Maisie the Munition Worke
One of a series of advertisements for Abdulla cigarettes featuring various girls in typical roles during World War One. Here is Maisie the Munitions Worker. Date: 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14139280
© Illustrated London News Ltd/Mary Evans
Abdulla Advertisements Adverts Cigarette Cigarettes Jobs Maisie Munition Munitions Roles Worker
EDITORS COMMENTS
This evocative photograph captures the image of Maisie, a munitions worker, in her uniform during World War One. In the background, the faint outline of a factory can be seen, a testament to the industrious nature of the munitions industry that played a crucial role in the war effort. The year is 1918, and the war was drawing to a close, but the demand for munitions was higher than ever. Maisie, a young woman with a determined expression, holds a cigarette in one hand and a wrench in the other. Her uniform, adorned with badges and insignia, speaks of her dedication and commitment to the war effort. The photograph is a poignant reminder of the significant role women played during the war, stepping up to take on jobs traditionally held by men, including those in the munitions factories. The Abdulla Cigarette advertisement featuring Maisie is part of a series that showcased women in various roles during the war. The advertisement not only promoted the Abdulla brand but also paid tribute to the courage and resilience of women who played a vital role in the war effort. The use of pretty girls in uniforms was a popular advertising strategy during the time, appealing to both the patriotic sentiments and the desire for a distraction from the harsh realities of the war. This historical photograph is a powerful reminder of the contributions made by women during World War One and the changing roles and expectations of women in society. It is a testament to the spirit of determination, resilience, and courage that defined the era and continues to inspire us today.
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