Advertisement, The Facile Safety Bicycle
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Advertisement, The Facile Safety Bicycle
Advertisement, The Facile Safety Bicycle, Ellis & Co Limited, Fleet Street, London.
1890s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14263680
© Mary Evans Picture Library
Bicycle Ellis Farthing Penny Roads Safety
EDITORS COMMENTS
This advertisement from the 1890s showcases The Facile Safety Bicycle, a revolutionary invention by Ellis & Co. Limited, based in Fleet Street, London. The safety bicycle, a significant advancement in bicycle design, replaced the earlier penny-farthing models that had become notorious for their dangerous design and steep learning curve. The Facile Safety Bicycle, with its chain-driven rear wheel and pneumatic tires, offered a smoother, more comfortable ride for both men and women. The advertisement highlights the bicycle's ease of use, versatility, and adaptability for various terrains, including the winding roads of England and Wales. The image features a stylishly dressed couple riding the safety bicycle, exuding a sense of freedom and adventure. The man confidently steers the bicycle while the woman, seated comfortably in the rear, holds onto him for balance. The caption below the image reads, "The Facile Safety Bicycle – The Easiest and Most Popular Bicycle in the World." The late Victorian era, with its growing interest in leisure activities and exploration, saw a surge in bicycle popularity. The Facile Safety Bicycle, with its innovative design, catered to this trend and allowed people to experience the joy of cycling while minimizing the risks associated with earlier designs. This advertisement, with its striking visuals and persuasive language, effectively showcases the bicycle's appeal and the excitement it generated during this period in history.
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