Advert for Madame Bellanger corsetmarker 1911
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Advert for Madame Bellanger corsetmarker 1911
Advertisement for Madame Bellanger, Edwardian women wearing long-line corsets, with straight-front giving no curving to the figure, and also a bra with uplift and fastener to the front. Date: 1911
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Media ID 14392728
© Mary Evans Picture Library
Bellanger Bras Corset Corsetry Corsets Fastener Fastens Lace Lingerie Madame Marker Undergarment Undergarments Underwear Uplift
EDITORS COMMENTS
Step into the elegance of the Edwardian era with Madame Bellanger's innovative corset and bra design from 1911. This advertisement showcases women in long-line corsets, each featuring a straight-front, providing a sleek and refined silhouette. Unlike traditional corsets that accentuated an hourglass figure through curving, these corsets embraced a more modern and streamlined aesthetic. The accompanying bra, also from Madame Bellanger, is a testament to the brand's forward-thinking approach. The bra boasts uplift and a front fastener, offering both comfort and support. The delicate lace detailing adds an element of sophistication and femininity to these essential undergarments. The women in the advertisement exude an air of confidence and poise, highlighting the transformative power of Madame Bellanger's corsetry. The straight-front corsets and uplifting bras were a departure from the restrictive and constricting undergarments of the past, allowing women to embrace their bodies in a new and empowering way. This advertisement is a captivating glimpse into the world of Edwardian fashion and the evolution of undergarments. The intricate lace detailing, the elegant poses of the models, and the promise of a sleek, modern silhouette all combine to make this a truly enchanting image from a bygone era.
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