Baking your own bread, WW1
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Baking your own bread, WW1
First World War advertisement from the British Commercial Gas Association, suggesting that, with the reduction in the number of bakers throughout the country, and the difficulty of larger bread companies in maintaining supplies, that housewives should revert to baking their own bread. The company could send an instruction booklet, How to Make and Bake Home Made Bread by Helen Edden free of charge. Date: 1916
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Media ID 14143252
© Illustrated London News Ltd/Mary Evans
Association Bake Bakers Baking Booklet Bread Commercial Cooking Helen Homemade Rationing Rations Shortage Shortages Supplies
EDITORS COMMENTS
Amidst the tumultuous backdrop of the First World War, the daily routine of British households was disrupted in unprecedented ways. With the disruption of supply chains and the diversion of resources to the war effort, the number of bakers throughout the country began to dwindle, leaving many communities without their usual bread supplies. In response to this pressing issue, the renowned food writer and cookery expert, Helen Edden, stepped forward with a solution that harkened back to a simpler time – baking bread at home. In a heartfelt appeal to housewives, the British Gas Association, an organization not typically associated with baking or food production, urged women to reclaim the lost art of homemade bread. Their impassioned advertisement from 1916, displayed above, emphasized the importance of self-sufficiency and the challenges faced by larger bread companies in maintaining supplies. To help those who were unfamiliar with the process, the Association generously offered a free instruction booklet, titled 'How to Make and Bake Home Made Bread,' penned by none other than Helen Edden. This poignant advertisement serves as a testament to the resourcefulness and resilience of the British people during the First World War. As rationing and shortages became the norm, the simple act of baking bread at home took on new significance. It not only provided sustenance but also offered a sense of comfort and continuity in the face of adversity. This historical photograph, with its evocative text, invites us to reflect on the ingenuity and determination of our ancestors as they navigated the challenges of wartime and adapted to the ever-changing circumstances of their daily lives.
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