Burberry R. A. F. kit advertisement, World War One
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Burberry R. A. F. kit advertisement, World War One
Advertisement for an R.A.F. kit from Burberrys of Haymarket, First World War. Date: 1918
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Media ID 14139270
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Burberry Burberrys Pilot Uniforms
EDITORS COMMENTS
In this evocative black-and-white photograph from 1918, an officer of the Royal Flying Corps (RFC) or Royal Air Force (RAF), clad in a Burberry R.A.F. kit, stands confidently before a biplane. The image serves as a poignant reminder of the crucial role that aviation played during the First World War and the essential part that clothing manufacturers, such as Burberry, played in outfitting the brave men and women who took to the skies. The R.A.F. kit depicted in the advertisement consists of a leather flying helmet, a thick sheepskin flying jacket, and a pair of leather flying goggles. The jacket, crafted from the finest materials, was designed to provide warmth and protection against the harsh elements of high-altitude flying. The helmet, with its distinctive leather earflaps, ensured that the pilot's ears remained warm and protected from the cold and wind. The goggles, with their adjustable straps, protected the pilot's eyes from the wind and debris. The RFC and RAF played a vital role in the First World War, with pilots engaging in various missions such as reconnaissance, bombing raids, and dogfights. The demand for high-quality flying gear was immense, and companies like Burberry rose to the challenge, producing kits that met the specific needs of the pilots. This photograph, with its powerful imagery, not only highlights the importance of aviation during the First World War but also the crucial role that clothing manufacturers played in ensuring that the pilots were well-equipped and protected. The R.A.F. kit, as depicted in the advertisement, represents a symbol of bravery, resilience, and innovation during a time of great upheaval and change.
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