Helena Rubinstein facial, 1917
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Helena Rubinstein facial, 1917
A lady receiving the famous skin-clearing treatment at the beauty salon of the legendary Madame Helena Rubinstein. Date: 1917
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14142019
© Illustrated London News Ltd/Mary Evans
Appearance Beautician Facial Helena Rubinstein Salon Salons Skin Treatment Treatments Facials Pampering
EDITORS COMMENTS
This photograph captures a moment in time as a lady receives the renowned skin-clearing treatment at the beauty salon of Madame Helena Rubinstein in 1917. The image transports us back to an era when the pursuit of beauty was a luxurious and indulgent experience. Madame Helena Rubinstein, a Polish-born businesswoman, had established her eponymous beauty empire in Paris in the late 19th century, bringing Eastern European cosmetics and skincare rituals to the European market. By the early 20th century, her salons had become synonymous with pampering and self-care, attracting an affluent clientele seeking to enhance their appearance. The treatment being administered in this photograph is likely one of Madame Rubinstein's signature facials, which involved the application of various masks, scrubs, and lotions to cleanse, exfoliate, and nourish the skin. The beautician carefully applies a mask to the lady's face, her expression one of relaxation and enjoyment. Despite the challenges of wartime, women continued to prioritize their appearance, seeking solace and escape from the harsh realities of the world through the transformative power of beauty treatments. The image of this lady receiving her Helena Rubinstein facial serves as a reminder of the enduring allure of self-care and the importance of feeling good in one's own skin, even in the most trying of times.
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