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Lagonda advertisement, 1933 and Idare dress
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Lagonda advertisement, 1933 and Idare dress
Advertisement for Lagonda cars, Britains Thoroughbred - the ideal mode of transport for Ascot 1933, while the floral dress is by Eileen Idare of 50 Grosvenor Street. Date: 1933
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Media ID 14377617
© Illustrated London News Ltd/Mary Evans
1933 Advertisements Adverts Ascot Eileen Frock Jan16 Lagonda Season Stylish
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EDITORS COMMENTS
1. Title: "Elegance on the Road and the Racecourse: A 1933 Snapshot of British Summer Chic" In this evocative image from the annals of 1930s fashion and motoring history, we find ourselves transported back to the quintessentially British summer scene of Ascot Racecourse in 1933. The advertisement, featuring a sleek and stylish Lagonda car, exudes an air of opulence and sophistication, making it the epitome of luxury transport for the prestigious event. The Lagonda, aptly named "Britain's Thoroughbred," is depicted in all its glory, its elegant lines and gleaming finish reflecting the sun's rays, as if beckoning the fashionable crowd to climb aboard and embark on an unforgettable journey. The car's understated elegance is a perfect complement to the grace and poise of the floral dress gracing the pages of the advertisement. The dress, a stunning creation by the acclaimed designer Eileen Idare, adds a touch of femininity and charm to the scene. With its delicate floral pattern and flowing silhouette, the dress embodies the essence of summer and the spirit of the season. The dress, designed for 50 Grosvenor Street, was a testament to Idare's exceptional talent and her ability to create timeless pieces that captured the hearts of fashion-conscious women. As we gaze at this image, we are transported back to a bygone era, where the thrill of the racecourse and the allure of the open road were inextricably linked, and where the pursuit of style and elegance knew no bounds. The Lagonda and the Idare dress, two iconic symbols of the 1930s, continue to inspire and captivate us, reminding us of a time when the simple pleasures of life were celebrated with unbridled enthusiasm and panache.
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