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Max Factor make up studio

Max Factor make up studio


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Max Factor make up studio

Exterior of the Max Factor Make-Up Studio, situated off Hollywood Boulevard in the 1930s. Max Factor (15 September 1872 30 August 1938), born Maksymilian Faktorowicz, was a Polish-Jewish businessman. Founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry and popularised the term make-up in noun form based on the verb. Date: 1937

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14379776

© Mary Evans / Grenville Collins Postcard Collection

Boulevard Cosmetics Factor Hollywood Jan16 Makeup Places 1937


EDITORS COMMENTS
In this photograph taken in 1937, we step back in time to the exterior of the Max Factor Make-Up Studio, nestled off Hollywood Boulevard in the heart of the Golden Age of Hollywood. The building, a testament to the glamour and allure of the era, stands proudly as a beacon of innovation and artistic expression in the world of beauty and cosmetics. Max Factor, the visionary Polish-Jewish businessman born Maksymilian Faktorowicz, is the man behind this remarkable establishment. With a pioneering spirit and unwavering determination, he founded the Max Factor & Company in 1909, laying the groundwork for the modern cosmetics industry and popularizing the term "make-up" in its current noun form. This photograph offers a glimpse into the world of Max Factor and his groundbreaking studio. The Art Deco architecture, with its clean lines and geometric shapes, reflects the style of the times. The large windows allow natural light to flood the space, creating an inviting atmosphere for the artists and performers who would enter to transform themselves through the power of makeup. The Max Factor Make-Up Studio was more than just a place of business; it was a hub of creativity and artistic expression. Here, the most celebrated names in Hollywood sought out the expertise of Max Factor's team of skilled makeup artists to help them achieve the perfect look for their films and public appearances. The studio's influence extended far beyond the world of entertainment, as Max Factor's revolutionary products became essential tools for women everywhere, empowering them to express their own unique beauty and individuality. As we gaze upon this image, we are transported back to a time when the magic of makeup held the power to transform lives and captivate audiences. The Max Factor Make-Up Studio stands as a testament to the enduring legacy of a true visionary and the indelible mark he left on the world of beauty and cosmetics.

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