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13834431
Wall Art and Photo Gifts from Mary Evans Picture Library
13834431
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32289096
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VISUAL DESCRIPTION
This is a vintage advertisement for Short Brothers (Short Bros. ), presenting themselves as "Official Aeronautical Engineers to the Royal Aero Club of the United Kingdom. " The ad highlights their balloon works at Queen's Circus, Battersea Park, S. W. , and aeroplane works & flying grounds at Shellbeach and Eastchurch, Isle-of-Sheppey. It boasts about an award won by Mr. J. T. C. Moore-Brabazon on an all-British SHORT biplane and mentions other prizes won by SHORT-built Aeroplanes awarded by the Royal Aero Club. The advertisement also states that they are sole manufacturers and agents for Great Britain & Ireland for Messrs. Wilbur and Orville Wright, indicating a direct connection with the famous Wright brothers who are pioneers in aviation history. At the bottom of the ad is a bold claim: "FLIGHT GUARANTEED, " along with a promise of quick delivery of SHORT standard bi-planes and Wright machines—reflecting confidence in their aircraft's reliability during an era when powered flight was still in its infancy. A small image within the ad shows one of their aircraft, likely meant to provide visual assurance of their technological capabilities in aviation manufacturing.
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