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Allenburys Diet Advertisement
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Allenburys Diet Advertisement
An advertisement for Allen & Hanburys Ltd, promoting Allenbury's diet for invalids. They have used a portrait painting of a young Red Cross nurse from 1914-15, who is seated wearing her uniform, knitting a blue garment. Date: circa 1920
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Media ID 32257516
© CLM Archive Collection / Mary Evans
Allen Allenburys Diet Edouard Emile Gabriel Garment Hanburys Invalids Knitting Nurse Promoting 1914 15 Nicolet Volume
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EDITORS COMMENTS
This evocative image is a rare surviving example of an advertisement for Allenbury's Diet for Invalids, promoted by Allen & Hanburys Ltd, circa 1920. The advertisement features a striking portrait painting of a young Red Cross nurse, dressed in her uniform from the First World War era. The nurse is depicted in a quiet moment of respite, seated comfortably in a chair, her hands occupied with the gentle task of knitting a blue garment. The soft colour palette of the painting, with its muted blues and earthy tones, adds to the soothing atmosphere of the scene. The advertisement appeared in Volume 12, February edition of a popular magazine, and was published by Hansbury, London. The image of the Red Cross nurse was likely chosen to evoke feelings of compassion, care, and nurturing, all qualities associated with the role of a nurse during this period. The use of a nurse in the advertisement also subtly implies that Allenbury's Diet was a trusted and effective solution for those in need of rest and recovery, much like the care and support provided by the Red Cross. The painting itself is a beautiful example of the artistic style of the time, with the influence of artists such as Gabriel Emile Edouard Nicolet evident in the delicate brushwork and attention to detail. The overall effect is one of warmth, comfort, and reassurance, making this advertisement a captivating and intriguing glimpse into the past.
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