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Recruitment poster, The York and Lancaster Regiment
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Recruitment poster, The York and Lancaster Regiment
Recruitment poster, 65TH 84TH THE YORK AND LANCASTER REGIMENT. Colour photolithograph published by Gale and Polden Limited, 1946, and York and Lancaster Regimental Museum, 1985. Wanted now, smart recruits. Date: 1919
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Media ID 14158796
© The National Army Museum / Mary Evans Picture Library
65th 84th Gale Lancaster Photolithograph Polden Rates Recruitment Recruits Regiment Regimental Smart Wanted 1919
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This vibrant recruitment poster, published by Gale and Polden Limited in 1919, showcases the call for smart and eager recruits to join the 65th and 84th The York and Lancaster Regiment. The regiment's rich history is represented by the prominently displayed flags, evoking a sense of pride and tradition. The regiment, which can be identified by the distinctive Yorkshire rose emblem on the flags, was formed in 1688 and saw action in numerous conflicts, including the English Civil War and both World Wars. The poster's design is both eye-catching and informative, with bold text outlining the benefits of enlisting. "Wanted Now, Smart Recruits" is written in large, clear letters, while smaller text below details the various incentives for joining, such as "Good Pay Rates," "Soldier's Home," and "History to Make." The image of a soldier in full uniform, standing tall and confident, further emphasizes the appeal of military service. The use of color in the poster adds to its visual impact, making it stand out from other recruitment materials of the time. The photolithograph process, employed by Gale and Polden Limited, allowed for the creation of high-quality, detailed images that effectively conveyed the message of the poster. This recruitment poster is a testament to the enduring allure of military service and the importance of recruiting strong, dedicated individuals to serve their country. The York and Lancaster Regiment, with its long and storied history, continues to be a source of pride for those who have served and for the community it represents.
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