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Glamour: Pirelli Limited have produced yet another of their famous calendars for 1970
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Glamour: Pirelli Limited have produced yet another of their famous calendars for 1970
Glamour: Pirelli Limited have produced yet another of their famous calendars for 1970. They will have printed 43, 000 calendars which will be distributed to their tyre dealers and footwear agents. Today at the Europa Hotel they held a press conference to launch the new calendar and invited Piers Courage the racing driver to post with some of their model girls. Piers Courage with five of the models who appear in the Pirelli calendar who are left to right Anak of Singapore, Anne Hanson of London and Pegga St. Helen of St. Lucia and Jo Wade from Surrey, Jaleh Haddad from Persia. December 1969 Z11930
WATFORD
Mirrorpix
England
Media ID 21272808
© Mirrorpix
Advertising Archiveids Models Photography Tyres
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EDITORS COMMENTS
In this print from 1970, we witness the unveiling of yet another iconic calendar by Pirelli Limited. Renowned for their glamorous productions, Pirelli has printed an impressive 43,000 calendars to be distributed among their esteemed tyre dealers and footwear agents. The grand launch took place at the prestigious Europa Hotel, where a press conference was held to introduce this highly anticipated masterpiece. Adding a touch of excitement to the event, racing driver Piers Courage joined forces with some of the stunning model girls featured in the calendar. Standing tall amidst these beauties are Anak from Singapore, Anne Hanson representing London's charm, Pegga St. Helen hailing all the way from St. Lucia, Jo Wade proudly showcasing her Surrey roots, and Jaleh Haddad bringing Persian allure to this exquisite ensemble. The photograph captures a moment frozen in time - a fusion of elegance and charisma that epitomizes both fashion and automotive excellence. As we delve into this snapshot from December 1969, it becomes evident that Pirelli's dedication to artistry extends beyond manufacturing world-class tyres; they have seamlessly merged advertising with celebrity culture through their collaboration with renowned models. This image is not just about commercial use or promoting products; it represents an era when photography became an art form capable of capturing beauty in its purest essence. It serves as a testament to Pirelli Limited's commitment towards creating timeless masterpieces that transcend mere functionality and become symbols of sophistication and style.
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