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faf1968 co pbk 004
Wall Art and Photo Gifts from STUDIOCANAL
faf1968 co pbk 004
STUDIOCANAL Film and Theatre Film Posters and Stills
Media ID 19958858
© Studiocanal Films Ltd
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> Far From The Madding Crowd (1967)
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VISUAL DESCRIPTION
This image presents a black and white promotional material that features a marketing collaboration between Raleigh Bicycles Ltd. and the film "Far from the Madding Crowd. " The left side of the image is titled "NATIONAL TIE-UP WITH RALEIGH BICYCLES LTD. " and showcases various forms of advertising accessories such as tie-up stills, which are photos of men with bicycles, emphasizing free publicity for Raleigh's model R. S. W. 16. Below these images, there is text explaining "THE MEANING OF CO-OPERATIVE SCHEMES, " suggesting a strategic partnership where both parties benefit—Raleigh through exposure in connection with popular media, and the movie leveraging Raleigh's established brand presence to reach wider audiences. On the right side of the image, under "TIE-UP STILLS OF THE LEADING MEN OF 'FAR FROM THE MADDING CROWD', " there are headshots and scenes featuring male actors from the film. This section highlights how prominent characters from this classic story are associated with Raleigh bicycles in an effort to create aspirational links between product and lifestyle. The bottom right includes designs for "THE FOUR SHEET POSTER" displaying imagery related to both Raleigh bikes and scenes or characters from "Far From The Madding Crowd, " along with descriptive text about where these posters would be displayed. Adjacent to this is “THE HANGING CARD, ” another piece of promotional material designed for display purposes. Overall, this advertisement exemplifies cross-promotion strategies used during what appears to be mid 20th-century cinema and consumer goods marketing campaigns.
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