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Mustang Liniment Trade Card. ca. 1890, Mustang Liniment Trade Card
Wall Art and Photo Gifts from Universal Images Group (UIG)
Mustang Liniment Trade Card. ca. 1890, Mustang Liniment Trade Card
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 9749595
© UIG CULTURAL HERITAGE
Adults Advertisement Advertising American Period Or Style Assistance Card Caring Clown Color Prints Commerce Commercial Art And Graphic Design Design Arts Drug English Text Fairy Fallen Females Horse Injury Located In Lake County Museum Males Mammal Marketing Medicine North American Period Or Style Odd Toed Ungulates Performer Text Trade Card Circus Performer Equestrians Medication Schumacher Ettlinger Veterinary Medicine
EDITORS COMMENTS
This trade card from the late 19th century showcases the iconic Mustang Liniment, a popular medicinal product of its time. The vibrant print features an enchanting scene that transports us to a world where animals and humans coexist harmoniously. In this whimsical image, we see a fallen circus performer, dressed as a clown, being attended to by caring individuals. A majestic horse stands nearby, lending its assistance in this moment of need. The fairy-like figure hovering above adds an ethereal touch to the composition. The text on the card emphasizes the healing properties of Mustang Liniment and highlights its efficacy in treating injuries for both humans and animals alike. This clever advertisement seamlessly blends commerce with compassion. The design itself is a testament to the artistic prowess of commercial art and graphic design during America's Victorian period. The color prints are richly detailed, capturing every nuance with precision. Located in Lake County Museum, this trade card serves as a reminder of our fascination with medicine and veterinary care throughout history. It offers insight into advertising techniques employed during that era while showcasing how people relied on liniments like Mustang for their healthcare needs. As we admire this piece from Universal Images Group (UIG), it becomes evident that even though times have changed since ca. 1890 when this trade card was created, our desire for effective medication remains constant across generations.
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