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Advertisement for DuPont Cellophane, 1939 (colour litho)
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Advertisement for DuPont Cellophane, 1939 (colour litho)
615526 Advertisement for DuPont Cellophane, 1939 (colour litho) by American School, (20th century); Hagley Museum & Library, Wilmington, Delaware, USA; (add.info.: E.I. DuPont Nemours & Company.); eHagley Museum and Library; American, out of copyright
Media ID 22414324
© Hagley Museum and Library / Bridgeman Images
Bread Consumerism Domestic Life Dupont Emblem Loaf Logo Plastic Plastics Product Products Smile Suit Cellophane
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EDITORS COMMENTS
This vibrant and captivating print captures an iconic advertisement for DuPont Cellophane, dating back to 1939. The image showcases the creativity and innovation of American School artists from the 20th century. Displayed at the Hagley Museum & Library in Wilmington, Delaware, this piece offers a glimpse into the consumer culture of that era. In this snapshot of domestic life, we see a well-dressed couple standing proudly beside a table adorned with various food products wrapped in cellophane. The man's confident smile and elegant suit exude success and sophistication, while his wife radiates warmth as she gazes at him affectionately. A mirror cleverly placed behind them reflects their image along with the emblematic DuPont logo. The presence of bread loaves prominently displayed on the table symbolizes both sustenance and progress – cellophane revolutionized packaging by preserving freshness and enhancing product visibility. This advertisement effectively conveys how DuPont's innovative plastic material transformed everyday life. The use of bold colors adds vibrancy to this composition, capturing attention and evoking curiosity about these revolutionary products. It serves as a testament to America's growing consumerism during that time period. Overall, this print not only represents an important milestone in advertising history but also provides valuable insights into society's fascination with new technologies like cellophane.
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