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CHESTERFIELD CIGARETTE AD. Actress Rita Hayworth endorsing Chesterfield cigarettes. American magazine advertisement, 1947
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CHESTERFIELD CIGARETTE AD. Actress Rita Hayworth endorsing Chesterfield cigarettes. American magazine advertisement, 1947
CHESTERFIELD CIGARETTE AD.
Actress Rita Hayworth endorsing Chesterfield cigarettes. American magazine advertisement, 1947
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 6512055
1947 Advertising Celebrity Chesterfield Cigarette Endorsement Logo Rita Smoker Hayworth
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Iconic Endorsement - Actress Rita Hayworth Lights Up Middle America with Chesterfield Cigarettes
EDITORS COMMENTS
. In this photograph, we are transported back to the glamorous world of 1947, where Hollywood starlet Rita Hayworth effortlessly exudes elegance and sophistication. Standing tall in a form-fitting gown, she holds a pack of Chesterfield cigarettes delicately between her fingers, endorsing the brand with an alluring smile. This American magazine advertisement captures the essence of celebrity endorsement during that era. With her radiant beauty and undeniable talent, Hayworth becomes the epitome of allure for women across middle America. The image not only showcases her status as a sought-after actress but also positions her as an influential figure within popular culture. The inclusion of the iconic Chesterfield logo reinforces their association with glamour and style. As smoke gracefully curls from the lit cigarette held by Hayworth's hand, it symbolizes both sophistication and rebellion - qualities that appealed to many smokers at that time. While this print is undoubtedly a piece of advertising history, it goes beyond promoting smoking habits or commercial interests. It offers us a glimpse into how celebrities were used to shape public opinion and influence consumer behavior in mid-20th century America. Preserved by The Granger Collection in New York, this timeless image serves as a reminder of our fascination with celebrity endorsements and their impact on society's perception of products.
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